What is an important consideration when selecting products for clients with sensitive skin?

When working with clients who have sensitive skin, understanding the pH balance of products is crucial. Sensitive skin can easily react to formulations that are either too acidic or too alkaline. Products that maintain a neutral or slightly acidic pH are typically more compatible with the skin’s natural barrier, helping to prevent irritation or adverse reactions. Selecting products with an appropriate pH balance can support the skin's health and maintain its integrity.

While factors like alcohol content and fragrance additives are also important to consider, as they can contribute to irritation, the fundamental aspect lies in how well the product's pH aligns with the skin's needs. Brand popularity does not necessarily guarantee the safety or suitability of a product for sensitive skin, making pH balance a more relevant criterion in this context.